If you’re a manager, it’s easy to feel like a human megaphone:

👩💼 Between your team and your own manager
🏢 Between HR and your people
📣 Between company decisions and team reactions

You're the messenger. The translator. The filter. And it’s exhausting.

But there’s a better way to lead.
Marketing teams have already figured out how to make messages land - without being in every room. They don’t just send more messages. They design communication that works.

Here’s how to steal their playbook:

1. Cut the noise. Focus the message.

Marketing rule #1: Every message needs a clear takeaway. Just one or two. Not ten.

What to do:

→ Pick the 1–2 things your team actually needs to hear - and act on - this week
→ Don’t dump every update on them
→ Use each channel with intention:

• Monday stand-up = urgent
• Team meeting = batched info
• 1:1 = personalized context

📣 Communicate like a campaign, not a group chat.

2. Repeat yourself. More than you think.

Most managers think: “I already said that. My team’s all set.”

But here’s what great communicators - and marketers - know: People don’t hear something once and retain it. 🧠 It takes 7 times before it sticks.

What to do:

→ Figure out your most important messages this week
→ Repeat them across multiple touchpoints

• Stand-ups
• 1:1 docs
• Slack pins
• Weekly recaps

If it’s important, say it until you hear: “You’ve already told us this.” (🤫 Pssst. You probably won’t hear that.)

3. Build your team brand. Let it speak for you.

Smart managers don’t answer every “What do you think?” They make the team’s thinking crystal clear - so the answers show up without them.

Ask and answer:

→ What do we value?
→ What are our priorities right now?
→ How do we make decisions and place bets?
→ What’s our take on risk?

Embed the answers in how you meet, work, and talk. The more consistent your team brand is, the less you’ll need to translate.

4. Pick the right channels. Be the architect, not the inbox.

Most managers treat communication like a checklist:
✅ Copy
✅ Paste
✅ Forward
✅ Repeat

But the message only matters if it lands.

Use your comms like a channel mix:

→ Live (stand-ups, calls) = urgency + emotional nuance
→ Async (docs, dashboards) = clarity + repeatability
→ Delegated (team wiki, rituals) = scale without you
→ Original sources = point instead of relay (ask HR to record a Loom or run office hours)

You don’t need to carry the message. You need to own it. That’s how you stop repeating yourself, cut the busywork, and build real leverage.

📬 Want more practical tools like this?
We teach managers how to communicate with clarity, build team culture, and scale without becoming the bottleneck.

→ Book a cohort for your company
→ Join a community cohort

Or forward this to a manager who’s still stuck in a Slack swirl.